How will the marketers of the future target women consumers and how do our purchasing patterns differ from men's? Kristina Durante, an associate professor of marketing at Rutgers Business School, will share her latest research on something as old as time - our own hormones - and how major brands and marketers can best communicate to and engage women through digital targeting.
When it comes to designing an e-commerce site for candles or an app to take notes, most digital designers can find a solution with their eyes closed. But when it real life challenges, like designing our career paths or turning negative feedback into a positive motivation, many of us barely pass the QA test. Instead of proactively creating a positive experience for ourselves, we often tend to go with the flow… and run into the same errors over and over again.
In this talk, I’ll help the audience to connect the dots between key UX design principles and their professional goals (which probably brought them to the conference in the first place). With the conscious effort of noticing our common user pitfalls, break bad practices (i.e. our insecurities) that have not been upgraded years, and inspire the audience to approach their life with the confidence they exude in solving a digital project.
It’s always been an issue, but the firestorm at Uber in 2017 has spawned much discussion among us about how sexism still runs rampant in America. Why does this still happen, even in this era where women are more empowered than ever? How can we fight it? This workshop will seek to enlighten and empower both men and women to become fluent in the language of inclusivity in the battle to fight sexism.
In this workshop, Annie & Molly will share not only their own stories, but examples of sexism that fellow WID members have shared (no names, of course). These ladies will walk participants through role-playing situations to better empower them to fight sexism - how should you respond when you experience it? What should you say - or not say? Participants will also have the opportunity to ask questions and to share their own examples of sexism. All will be encouraged to engage in discussion about how to handle those situations in the future.
In comment sections, women are less likely to add their voices and engage with news stories, reinforcing male dominated dialogues and interpretations of events. For media to remain a true source of viable discourse online, women must represent a proportionate percentage of the voices found in online comments.
This is equally important from a business perspective. In an economic environment where media is evaluated on influence and engagement, the comment board and social media can be a valuable indicator of a publication's relevancy. Nina Lassam, 2017 Knight Visiting Nieman Fellow and Director, Ad Innovation at the New York Times, will discuss her research and it's impact on advertising.
Millennials are spending ¼ of their disposable income on investing in their wellbeing - that's twice as much as the baby-boomer generation.
The demand for a peer-to-peer solution around wellbeing drove co-founders Marah Lidey and Naomi Hirabayashi to come up with the idea for Shine -- to make wellbeing more accessible for everyone. Shine's first product is a daily text message service available on SMS, Facebook Messenger, and Kik that helps you track and improve your wellbeing.
Their start up just secured 2.5 million in venture funding and scaled to 500,000 users in its first year.
Their talk will focus on their journey at the cutting edge of mobile messaging and on millennials and the changing landscape of well being.
As digital traffic moves from desktops to mobile devices, short-form messaging becomes a critical component of modern communication.
Push notifications keep app users engaged, helping marketers maximize the return on their app investment. Text messages deliver high impact content to the most personal, least crowded inbox to date. In this session, you will:
When women truly support each other, the impossible is suddenly possible, big limitations become surmountable, and power can be accumulated quickly. So, why don't we do it more often? It's the elephant in the room and one Shannon Coulter is out to crush.
In October 2016, Shannon found her life transformed in the days following the release of the Access Hollywood tapes, when in a burst of inspiration she co-founded the #GrabYourWallet movement—a boycott of companies with financial ties to the Trump family.
Since then, the #GrabYourWallet hashtag has been seen over one billion times and has been instrumental in getting 23 companies to stop doing business with the Trumps including Nordstrom, Neiman Marcus, Sears, Wayfair, and The Honest Company. #GrabYourWallet was also partly credited with Fox News' decision to fire Bill O'Reilly after #GrabYourWallet participants encouraged companies like Angie’s List to pull advertising dollars from the show in the midst of a sexual harassment scandal.
Along the way, Shannon—a career digital marketer—noticed that some strategies were especially powerful in turning #GrabYourWallet into a true movement. One of these strategies came about after an epiphany about the in-fighting she’d witnessed at a large agency and how competitiveness between women in particular might be transformed into rocket fuel for gender equality at large.
In this inspiring and provocative talk, Shannon will share her most valuable and candid strategies for achieving impact on a grand scale, including how to accelerate women's leadership in the workplace and beyond.
Snapchat: where ads are scoffed at, tapped through, or totally ignored…or are they? Join Margaret to learn what it takes to create successful Snapchat ads for a beloved national brand, and discover how equally scary and satisfying it is to take on an emerging platform in the digital space. Come for the creative perspective, stay for the interactive exercises (and cookies, you never know if there might be cookies).
After a casual office mistake caused a client to think that writer Martin Schneider was actually his colleague Nicole Hallberg, the two began an informal experiment to see how differently they were really being treated, based only on their names. For several weeks, the two switched e-mail signatures and interacted with clients as normal - except that Marty’s clients thought that they were talking to a woman, and Nicole’s clients thought that they were talking to a man. The results may not surprise many women - Martin suddenly struggled through an unfamiliar sea of doubt and condescension, while Nicole discovered a new level of casually-accepted authority. Afterwards, the two had trouble convincing their boss of their findings. But this is not that story.
This is the story of what happened years later, when everyone had moved on, and Martin Schneider took to Twitter to tell the tale -something he thought would disappear into the internet after a day or two. Instead, the story resonated with people in all industries around the globe - thousands of women sharing their stories and experiences, in a common airing of grievances. However, it also put their stories up to an unforeseen level of scrutiny - with everyone from internet trolls to television producers demanding the elusive concept of “proof.” Their motives were questioned and their legitimacy challenged - people insistent that the story was made up for attention or done so Martin could “get into Nicole’s pants”
Martin Schneider and Nicole Hallberg join us to share their experiences after being thrust into the middle of the gender conversation and discuss the constant burden of proof placed on women’s experiences - even when the lesson of the experience is “believe women.” Why is it so difficult for people (primarily men) to accept an experience shared by thousands of people as “legitimate”? Are male voices more readily given the benefit of the doubt? Why are so many so quick to discredit feelings of gender discrimination and how can women navigate these waters in the workplace? And why do so many men (and some women) deny that it exists in the first place?
They don't have all of the answers, that's for sure, but Martin and Nicole are ready to share their story of how men and women can join forces to fight gender discrimination office by office, industry by industry.
Today’s audiences have an eight-second attention span. Eight seconds. To capture their attention, your presentations, data, and even your emails must be presented in a captivating and compelling way. This session expands on the New Realities session and covers how to:
To be a leader in a digital age, you must be a digitally savvy leader. This session will demonstrate not just what's now, but what's next.
